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Profile Last Updated: January 28, 2009
Celebrating Sexuality The oldest sex store in Canada was founded in Yorkville in 1972. As one of the first companies in North America, Lovecraft was born through the art of pleasure. It was a place where all people could advance their carnal knowledge in a comfortable environment. Condoms, lubricants, lotions, books, videos, lingerie and novelties are all staple items, along with the latest and progressive devices designed for enhancing the erotic pleasure of couples or individuals. The selection of vibrators, dildos, balls, beads and lubricants can be perused in their sophisticated retail atmosphere, where staff members are well versed on sexual health matters. Bestsellers include candy g-strings, Jac Off textured silicone pads, Doggie Style enhancing straps, Pearl Beaded prolong rings, and Ultimate Oral Sex Pocket Guides for him or her.
Some Tools of the Trade Lovecraft has thrived in Yorkville from the free love era to the age of safe sex advocacy through to the emergence of gay pride – serving customers of all ages and persuasions in the process. There’s something for any appetite, be it a hunger for knowledge of new techniques, the probing and exploration of different erogenous zones, or the tools for live enactments of a deep-seated fantasy. Safer sex is key, and Lovecraft is stocked with plenty of condom varieties—ribbed, warming, studded, thins, tinglers, and flavoured, so that being safe can actually enhance the pleasure. The sexual revolution continues at Lovecraft’s second location, at Dundas and Hwy 427 in Mississauga.